Demographics

SURVEY RESULTS (compiled from 2000 survey of Festival goers)

Key Facts:

• The Festival is attended by over 100,000 people from the Bay Area's wealthy communities
• Los Altos and Los Altos Hills are home to executives of over 45 leading high tech Silicon Valley companies
• The average household income in Los Altos is $159,300 and $173,570 in Los Altos Hills
• Two-thirds of Festival goers have visited the festival before and 93% are planning to return again
• The festival draws people from all over the Bay Area, with only 25% coming from Los Altos and Los Altos Hills

Breakdown of Attendees by Age:

10 or younger..........4%
11-15..................6.7%
16-20..................8.9%
21-25..................7.8%
26-30.................22.7%
31-35.................23.1%
36-40.................18.5%
41-45..................5.6%
46-50..................4.6%
51-55.................6.97%
56-60.................4.87%
61-65.................2.74%
66-70.................1.90%